Product Packaging Design

Roast Soft Giant Bean Instant

Soft Special Instant jar in giant bean theatre with Soft Roast. Soft Bean. callouts.

Client Roast Soft

Description

Roast Soft is a fictional soft instant coffee house for Soft Special Instant: a redesigned clear glass jar with dark label and gold ROAST SOFT wordmark, Soft Original Taste Soft Instant hierarchy, staged inside a giant roasted coffee bean — never marketplace Special Coffee templates, Order Now buttons, WhatsApp numbers, emails, YOUR LOGO placeholders, QR codes, or contact footers. We floated regular beans around the surreal hero with exterior badges for Soft Instant Jar, Soft Giant Bean, and Soft Warm Cup so the collection tile reads as soft giant-bean coffee lifestyle theatre, clearly distinct from Indigo Peak highland canisters, Aurora Roast, and neighbouring coffee packs. Soft packaging storytelling only.

Brand suite Mockup presentation Packaging Coffee Tea FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep giant roasted bean cradling an instant jar as the surreal concept — invent Roast Soft. Outside the dieline, floating beans plus Soft Roast. Soft Bean. lift into a Colgate-style 1080 lifestyle poster without template CTAs.

Problem statement

Instant coffee posters often lock marketplace Special Coffee templates with Order Now and contact footers. The brief needed an original fictional soft instant brand, redesigned jar-and-giant-bean hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Roast Soft Giant Bean Instant, rebuilt hierarchy around ROAST SOFT → Soft Special Instant → Soft Original Taste, and validated an exactly 1080×1080 enriched lifestyle packshot; indigo-peak neighbour left untouched.

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