Product Packaging Design

Blend Peak Soft Smoothie Six

Six mason-jar smoothies with Soft Blend Bright headline and Soft Six Soft Flavors · Soft Fruit Soft Glow callouts.

Client Blend Peak

Description

Blend Peak is a fictional soft smoothie house for Soft Smoothie Soft Sip: a redesigned six-jar mason set with BLEND PEAK wordmark, Soft Clean Soft Blend hierarchy, and Soft Fresh Soft Cup cues — never garbled Smoothie Bar typo lockups, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the colorful 2x3 jar grid as hero on aqua light, then floated strawberries, blueberries, lemon, and mint outside the set with exterior badges for Soft Blend Bright, Soft Six Soft Flavors, and Soft Jar Soft Fresh so the collection tile reads as soft juice-bar lifestyle theatre, clearly distinct from Bright Pulp cans and neighbouring drink lines. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep colorful smoothie jar grid energy and scattered fruit theatre as the concept — but invent Blend Peak as the brand spine with Soft Smoothie hierarchy (never typo Smoothie Bar lockups). Outside the dielines, floating fruit plus Soft Blend Bright. Soft Fruit Soft Glow. lift the six-pack into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Smoothie-jar boards often lock garbled Smoothie Bar identity and clone teal flatlay grids into portfolio decks. The brief needed an original fictional soft blend brand, redesigned jar hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Blend Peak Soft Smoothie Six, rebuilt hierarchy around crest → BLEND PEAK → Soft Smoothie Soft Sip → Soft Fresh Soft Cup, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Blend Bright. Soft Six Soft Flavors. margin callouts; bright-pulp-soft-fruit-cans neighbour slug left untouched.

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