Product Packaging Design

Frost Press Soft Juice Set

Chilled multi-color juice bottle set with Soft Frost Press headline and Soft Five Soft Flavors · Soft Chill Soft Glass callouts.

Client Frost Press

Description

Frost Press is a fictional soft cold-press house for Soft Juice Soft Press: a redesigned five-bottle glass milk-bottle set with FROST PRESS wordmark, Soft Happy Soft Healthy hierarchy, and Soft Chill Soft Glass cues — never garbled Aipy/Aira AI brand names, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the rainbow juice set as hero on frost-dusted stone with soft dark depth, then floated apples and berries outside the packs with exterior badges for Soft Frost Press, Soft Five Soft Flavors, and Soft Fruit Soft Glow so the collection tile reads as soft artisan juice lifestyle theatre, clearly distinct from Bright Pulp cans and Verdant Sip smoothie. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep chilled multi-bottle juice lineup energy and frost fruit theatre as the concept — but invent Frost Press as the brand spine with Soft Juice Soft Press hierarchy (never Aipy garbled lockups). Outside the dielines, floating fruit plus Soft Frost Press. Soft Chill Soft Glass. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Cold-pressed juice boards often lock garbled AI juice brand names and clone frost bottle rows into portfolio decks. The brief needed an original fictional soft frost brand, redesigned bottle set hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Frost Press Soft Juice Set, rebuilt hierarchy around crest → FROST PRESS → Soft Juice Soft Press → Soft Happy Soft Healthy, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Frost Press. Soft Five Soft Flavors. margin callouts; bright-pulp-soft-fruit-cans neighbour slug left untouched.

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