Product Packaging Design

Bay Hull Premium Walnuts

Teal-cream walnut pouch with Wave Soft Split callouts.

Client Bay Hull

Description

Bay Hull is a fictional dryfruit house for Premium Soft Walnuts: a redesigned teal-and-cream stand-up pouch with wave color split, walnut hero photography, BAY HULL lockup, and Soft Everyday Energy cues — never Nüsse or Instagram contact chrome. We staged the pouch as hero on warm kitchen wood, then floated whole walnuts, kernels, and leaves outside the pack with exterior badges for Wave Soft Split, Shell Crack Cue, and Everyday Soft Fresh so the collection tile reads as teal walnut lifestyle theatre, clearly distinct from Shell Cove blueberry walnuts and Juglora pouches. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Keep teal wave-split walnut pouch energy as the concept — invent Bay Hull with Premium Soft Walnuts hierarchy (never Nüsse). Outside the dieline, floating shells plus Wave Soft Split. Soft claims only.

Problem statement

Walnut boards often clone Nüsse teal packs beside Shell Cove berry SKUs. The brief needed an original fictional brand, redesigned wave pouch, and a square 1080 enriched lifestyle poster.

Solution

We invented Bay Hull, rebuilt hierarchy around leaf accent → BAY HULL → Premium Soft Walnuts → 500g, and validated an exactly 1080×1080 enriched lifestyle packshot with Wave Soft Split. Everyday Soft Fresh. callouts; shell-cove-blueberry-walnuts left untouched.

Keep browsing