Product Packaging Design
Solivra Refined Sunflower Oil 1L Pouch
Deep gold-and-brown 1L stand-up pouch with graphic sunflower–drop energy, floating kitchen props, and Pure Press callouts.
Client Solivra
Description
Solivra is a fictional everyday cooking-oil house for Refined Sunflower Oil — a 1L resealable stand-up pouch built for light fry, sauté, and kitchen staples. We redesigned a deep chocolate-to-gold doypack with original SOLIVRA serif lockup, graphic sunflower bloom behind a luminous oil droplet and pour stream, and a rewritten benefit-icon strip (Pure Press, Vitamin E Rich, Zero Cholesterol, Heart Kind) — not a GoldenDrop clone or dual A/B concept sheet — then staged sunflower blooms, seeds, wooden spoon, and a glass of oil outside the pack on warm wood with margin badges so the collection tile reads as premium edible-oil lifestyle theatre, clearly distinct from Olivyne glass EVOO, Heliovita cold-pressed cork bottle, and any groundnut PET neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Option-B premium energy as the story: deep gold and brown pouch field, stylized sunflower-plus-drop as the shelf signal, and rewritten heart/purity icons instead of cloned claim language. Outside the dieline, blooms, seeds, spoon, oil glass, and margin lines — Golden light for every kitchen. — with Pure Sunflower, Vitamin E, Light Everyday Fry, and 1 L Kitchen Ready badges lift a single strong packshot into a Colgate-style enriched poster without GoldenDrop, Golden Drop, or third-party edible-oil trademarks.
Problem statement
Refined sunflower-oil pouches often lock recognisable third-party golden-drop wordmarks, duplicated A/B concept sheets, and cloned pour/sunflower artwork into portfolio boards — or collapse into bare pack-on-white crops that hide kitchen proof. The brief needed an original fictional edible-oil brand, redesigned 1L stand-up pouch with readable hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from olive glass EVOO and groundnut PET bottle concepts already shipping.
Solution
We invented Solivra, rebuilt hierarchy around SOLIVRA → REFINED SUNFLOWER OIL → Pure Press / Vitamin E Rich / Zero Cholesterol / Heart Kind → 1 L, and validated an exactly 1080×1080 enriched lifestyle packshot: floating sunflower, seeds, spoon, oil glass, and margin callouts outside a single premium pouch. FMCG and food-beverage industries plus packaging tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no GoldenDrop identity.
More proof
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