Product Packaging Design

Root Sip Soft Berry Beet

Soft Berry Beet Boost juice bottle with Soft Beet Boost callouts.

Client Root Sip

Description

Root Sip is a fictional soft juice house for Soft Berry Beet Boost: a redesigned clear condensation bottle with ROOT SIP wordmark and berry-beet hierarchy — never Vita Fresh trademarks, social handles, websites, phones, emails, QR codes, or ORDER NOW bars. We staged the bottle as hero with soft cream-burgundy split atmosphere, then floated beet, pomegranate, apple, blueberry, and lemon outside the pack with exterior badges for Soft Beet Boost, Cold Soft Press, Berry Soft Sip, and Fresh Soft Ritual so the collection tile reads as soft juice lifestyle theatre. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep berry-beet juice splash energy as the concept — invent Root Sip with Soft Berry Beet Boost hierarchy (never Vita Fresh / social chrome). Outside the dieline, floating produce props plus Soft Beet Boost. Cold Soft Press. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Juice boards often lock Vita Fresh names and social footers into portfolio decks. The brief needed an original fictional juice brand, redesigned soft bottle hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Root Sip Soft Berry Beet, rebuilt hierarchy around ROOT SIP → Soft Berry Beet Boost → Soft Beet Boost, and validated an exactly 1080×1080 enriched lifestyle packshot with Cold Soft Press. Fresh Soft Ritual. margin callouts; neighbouring beverage packs left untouched.

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