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Chutney Chart Edible oil PET

Edible oil pet / hdpe jerry can lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Edible oil PET with real shelf pull.

Client Chutney Chart

Description

Chutney Chart is a fictional brand concept for edible oil pet / hdpe jerry can. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Edible oil PET with real shelf pull.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of edible oil pet / hdpe jerry can under invented brand Chutney Chart; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for edible oil pet / hdpe jerry can; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Chutney Chart, built original hierarchy for edible oil pet / hdpe jerry can, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Edible oil PET with real shelf pull.' margin callouts.

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