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Pearl Yard Boxing Glove Pair Carton

Boxing glove pair carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Pearl Yard — Boxing Ready.

Client Pearl Yard

Description

Pearl Yard is a fictional brand concept for boxing glove pair carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Pearl Yard — Boxing Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of boxing glove pair carton under invented brand Pearl Yard; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for boxing glove pair carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Pearl Yard, built original hierarchy for boxing glove pair carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Pearl Yard — Boxing Ready.' margin callouts.

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