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Nest Trail Kitchen Towel Multipack Sleeve

Kitchen towel multipack sleeve lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Nest Trail — Kitchen Ready.

Client Nest Trail

Description

Nest Trail is a fictional brand concept for kitchen towel multipack sleeve. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Nest Trail — Kitchen Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of kitchen towel multipack sleeve under invented brand Nest Trail; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for kitchen towel multipack sleeve; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Nest Trail, built original hierarchy for kitchen towel multipack sleeve, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Nest Trail — Kitchen Ready.' margin callouts.

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