Product Packaging Design
Mellora Coconut Cacao Honey Popcorn
Feel-good camel stand-up pouch with double-bubble window, floating coconut-cacao theatre, and Feel Good Crunch. callouts.
Client Mellora
Description
Mellora is a fictional feel-good flavoured popcorn house for a Coconut · Cacao · Kiss of Honey stand-up pouch. We redesigned a matte honey-camel pillow pouch with soft cream speckles, lowercase mellora wordmark with an original sunrise-orbit spark mark, feel-good POPCORN hierarchy, a clear double-oval window revealing coated kernels, and a dark stadium flavour banner — then staged floating popcorn, coconut half, cacao beans, honeycomb, and honey drip outside the pack with margin badges for Double Window Reveal, Coconut + Cacao, Honey Kiss Glow, and Light Calorie Cheer so the collection tile reads as warm feel-good snack theatre, clearly distinct from vibe trademarks and from Puffora monster-window popcorn quartets and Showora cinema-bucket pouches shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep camel/taupe feel-good popcorn energy, speckled pouch pattern, lowercase brand spark, double-bubble window appetite, flavour bubble + light calorie cue as the concept — but invent Mellora as the brand spine with redesigned soft-speckle pattern, sunrise-orbit mark, stadium flavour banner, and Colgate-style exterior Feel Good Crunch. storytelling so packaging never clones vibe artwork or keeps vibe as the client identity.
Problem statement
Feel-good flavoured popcorn boards often lock real brand names (vibe), cloned tan-polka double-bubble pouch art, and barren pack-on-beige crops into portfolio decks. The brief needed an original fictional popcorn brand, redesigned honey-camel speckled stand-up pouch with clear English coconut-cacao-honey hierarchy, and a square 1080 enriched lifestyle poster with floating coconut/cacao/honey props and external typography — distinct from Puffora monster-window popcorn quartets, Showora cinema-bucket pouches, and neighbouring chip, namkeen, and gummy pouch concepts shipping in parallel.
Solution
We invented Mellora, rebuilt hierarchy around sunrise-orbit → mellora → feel-good POPCORN → double-oval window → coconut · cacao / kiss of honey → light serving calorie cue, and validated an exactly 1080×1080 enriched lifestyle packshot: hero pouch, floating coconut-cacao-honey props, and Feel Good Crunch. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no vibe identity, no Puffora overwrite, and no watermark text.
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