Product Packaging Design
Brunora Tangy BBQ Brown Rice Chips
Dark bronze wholegrain brown-rice pouch with floating BBQ props and Tangy BBQ Crunch. callouts.
Client Brunora
Description
Brunora is a fictional wholegrain snacks house for Tangy BBQ brown rice chips. We redesigned a matte bronze-charcoal textured pillow pouch with an original hexagonal amber-grain BRUNORA crest (not a sun-oval clone), bold distressed white BROWN RICE CHIPS hierarchy, GLUTEN FREE seals, photoreal triangular rice chips with BBQ sauce bowl / onion / cilantro appetite, and golden TANGY BBQ / MADE WITH WHOLEGRAIN BROWN RICE / 150g NET footer — then staged floating seasoned chips, BBQ sauce bowls, red onion rings, cilantro, brown rice grains, and spice dust outside the pack with exterior lines for Tangy BBQ Crunch., Gluten-Free Glow, Wholegrain Rice Base, Bold Smoke & Sweet, and 150g Fresh Seal so the collection tile reads as smoky wholegrain crunch theatre, clearly distinct from SunRice trademarks, Crackora Thai rice crackers, Trekora explorer chips, Yolkora egg crisps, Fiestora nachos, Verdoya herb tortillas, and Masaflare chip trios.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Dark textured wholegrain chip energy as the shelf signal: bronze pouch hero, hexagonal BRUNORA grain crest, stacked BROWN RICE CHIPS type, Tangy BBQ appetite with sauce-and-herb props on-pack. Outside the dieline, floating chips / BBQ bowl / onion / cilantro plus margin Tangy BBQ Crunch. badges lift a single bag into Colgate-style enriched 1080 poster energy without SunRice, sun-oval clones, or studio watermarks.
Problem statement
Gluten-free brown rice chip boards often lock real brand names (SunRice), cloned sun-oval marks, and bare bag-on-white crops into portfolio art that hide BBQ appetite theatre. The brief needed an original fictional wholegrain chip brand, redesigned dark textured pouch hierarchy, and a square 1080 enriched lifestyle poster with floating chip/BBQ props and external typography — distinct from Crackora rice crackers, Trekora/Yolkora/Fiestora/Verdoya chip parallels, banana-chip, popcorn, and namkeen systems shipping in parallel.
Solution
We invented Brunora, rebuilt hierarchy around hexagonal BRUNORA crest → BROWN RICE CHIPS → GLUTEN FREE → TANGY BBQ / wholegrain claim → 150g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating BBQ and chip props with Tangy BBQ Crunch. margin callouts outside the pouch. Packaging, snacks, and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no SunRice identity or watermark text.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.