Leaf Chill Soft Infused Duo

Clear infused-water duo with Soft Infuse Chill headline and Soft Citrus Soft Mint · Soft Garden Soft Cool callouts.

Client Leaf Chill

Description

Leaf Chill is a fictional soft hydration house for Soft Infused Water Duo: redesigned clear bottles with charcoal soft caps, LEAF CHILL circular marks, Soft Orange Soft Mint and Soft Cucumber Soft Mint hierarchy, and Soft Clean Soft Sip cues — never M&S trademarks, EST.1884 lockups, shelf NEW tags, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the twin bottles as hero on cool mint-cream light, then floated orange slices, cucumber rounds, and mint outside the packs with exterior badges for Soft Infuse Chill, Soft Citrus Soft Mint, and Soft Garden Soft Cool so the collection tile reads as soft infused lifestyle theatre, clearly distinct from Sip Soft clear bottles and neighbouring hydration pieces. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep see-through infused water energy and produce-in-bottle theatre as the concept — but invent Leaf Chill as the brand spine with Soft Infused Water hierarchy (never M&S circular lockups). Outside the dielines, floating produce plus Soft Infuse Chill. Soft Garden Soft Cool. lift the duo into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Infused-water boards often lock Marks & Spencer identity and clone fridge-shelf photography into portfolio decks. The brief needed an original fictional soft chill brand, redesigned bottle duo hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Leaf Chill Soft Infused Duo, rebuilt hierarchy around crest → LEAF CHILL → Soft Infused Water → Soft Flavor names, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Infuse Chill. Soft Clear Soft Sip. margin callouts; sip-soft-clear-bottle-nest neighbour slug left untouched.

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