Gehunora Chakki Fresh Whole Wheat Atta

SKU PXRT-2587

Cream-and-chocolate horizontal-split 5kg atta bag with scroll-frame hierarchy and mill-fresh roti theatre. Plus enriched open-frame gallery stills.

Client Gehunora

Description

Gehunora is a fictional Indian staples house for Chakki Fresh Whole Wheat Atta — a 5kg stand-up flour bag. We redesigned an original wheat-leaf emblem and GEHUNORA wordmark with cream-over-brown horizontal split, scroll/frame ornament around bold CHAKKI ATTA hierarchy, stone-ground fibre storytelling, mill-scene divider line-art, and Mill Fresh Daily / Net 5 Kg footer — then staged stacked rotis, wooden flour scoop, dough ball, wheat ears, grain bowl, and loose flour outside the pack with Soft Rotis. Mill Fresh. margin callouts so the collection tile reads as soft-window premium staples theatre, clearly distinct from vertical-split Rotivra and parallel Goldenloom / Kanakva atta neighbours. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Mill-fresh softness as the story: upright 5kg bag hero with cream top + chocolate brown bottom horizontal split (not left-right vertical), GEHUNORA wheat-leaf crest, scroll-framed CHAKKI ATTA, and rewritten Stone Ground Fibre / 100% Whole Wheat Atta lines. Outside the dieline, rotis, scoop, dough, wheat stalks, and flour float with Soft Rotis. Mill Fresh. plus circular badges in Colgate-style enriched poster composition — no Chant Ritual clone, no Bhati, no anonymous Chakki Atta-only identity.

Problem statement

Whole-wheat atta packs often either clone scroll-framed third-party chakki trademarks with fixed benefit lines, or land as bare pack-on-white crops that hide roti proof. The brief needed an original fictional staples brand, redesigned cream/brown horizontal-split 5kg bag distinct from vertical brown-cream Split systems already shipping, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Gehunora, rebuilt hierarchy around GEHUNORA → CHAKKI ATTA → Stone Ground Fibre → 100% Whole Wheat Atta → Mill Fresh Daily / Net 5 Kg, and validated an exactly 1080×1080 enriched lifestyle packshot: floating roti and mill props with exterior Soft Rotis. Mill Fresh. callouts. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

Keep browsing