Product Packaging Design
Fiestora Organic Nacho Tortilla Chips
Warm sunburst organic nacho pouch with stone-ground corn claims, festive chip theatre, and exterior crunch callouts.
Client Fiestora
Description
Fiestora is a fictional organic tortilla-chip house for stone-ground nacho chips. We redesigned a warm marigold-to-tangerine stand-up pouch with an original sunburst of triangle chips, marigold petals, and star motifs around a cocoa FIESTORA badge, arched NACHO title, NEW corner ribbon, Stone-Ground Corn hierarchy, and chia / quinoa / jalapeño callouts with gluten-free, organic, and non-GMO trust seals — then staged floating tortilla chips, jalapeño slices, lime wedges, marigold blooms, volcanic stone, and a chip bowl outside the pack with margin badges for Volcanic Stone Ground, Chia Quinoa Kick, Gluten-Free Festivity, and Non-GMO Bright so the collection tile reads as festive organic nacho theatre, clearly distinct from Que Pasa branding and clone mandala artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Festive organic sunburst as the shelf signal: warm yellow-orange pouch hero with original radial chip-and-flower energy (not a Que Pasa mandala clone), FIESTORA lockup, and stone-ground nacho hierarchy. Outside the dieline, floating chips, jalapeños, lime, seeds, marigold, lava stone, and exterior headline Sunburst Organic Crunch. lift a single bag into a Colgate-style enriched 1080 poster without Que Pasa, bilingual trademark lockups, or studio watermarks.
Problem statement
Organic nacho tortilla-chip boards often lock real brand names, cloned radial mandala artwork, and bilingual certification walls into portfolio art, or collapse into bare pack-on-white crops that hide festive appetite cues. The brief needed an original fictional organic nacho brand, redesigned sunburst pouch hierarchy, and a square 1080 enriched lifestyle poster with floating chip/jalapeño props and external typography — distinct from Masaflare chip trios, Yolkora specialty crisps, explorer chip lines, popcorn packs, and namkeen pouches shipping in parallel.
Solution
We invented Fiestora, rebuilt hierarchy around FIESTORA → NACHO → Stone-Ground Corn / Organic Tortilla Chips → Chia · Quinoa · Jalapeño → trust seals, and validated an exactly 1080×1080 enriched lifestyle packshot: floating chip and produce props with margin callouts. Packaging, snacks, and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Que Pasa identity.
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