Product Packaging Design
Crumbwick Soft Milk Bread
Clear-bag sliced milk loaf with navy-gold bakery label, floating milk-and-wheat props, and Morning Softness. Daily Fresh. callouts.
Client Crumbwick
Description
Crumbwick is a fictional everyday bakery house for Soft Milk Bread — a 400g pre-sliced white loaf in a clear vertical bag with blue twist-tie closure and navy-white striped fan top. We redesigned an original rolling-pin crest badge, CRUMBWICK serif lockup, Tender in Every Slice freshness line, benefit icon column (finest wheat, goodness of milk, no artificial colours, zero trans fat), veg mark, and soft barn-and-hills line art — clearly not a Panificio clone — then staged floating bread slices, a milk pitcher splash, wheat stalks, and flour dust outside the pack with margin badges for Premium Wheat, Milk Enriched, Veg Mark, and Zero Trans Fat so the collection tile reads as warm morning-bakery CPG theatre, distinct from atta sacks, namkeen pouches, and pickle jar neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Morning softness as the shelf signal: hero clear-bag milk loaf with navy-gold label hierarchy (rolling-pin crest → CRUMBWICK → Soft Milk Bread → Net Wt 400g), soft bakery bokeh as atmosphere. Outside the dieline, floating slices, milk splash, wheat, and flour props plus margin typography — Morning Softness. Daily Fresh. and circular benefit badges — turn a bread packshot into a square Colgate-style enriched portfolio poster without Panificio, windmill pastoral clone art, or third-party bakery trademarks.
Problem statement
Sliced milk-bread bag packshots often clone familiar navy-gold bakery labels with real brand names (Panificio), identical windmill sketches, wheat crest marks, and barren white crops that hide breakfast appetite cues. The brief needed an original fictional bakery brand, redesigned clear-bag label with rolling-pin crest and barn line art, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from atta sacks, namkeen trios, and pickle duos shipping in parallel.
Solution
We invented Crumbwick, rebuilt hierarchy around rolling-pin crest → CRUMBWICK → Soft Milk Bread → Net Wt 400g, and validated an exactly 1080×1080 enriched lifestyle packshot: hero loaf pack, floating milk/wheat/slice props, and margin callouts outside the dieline. Packaging, food-beverage, and breakfast tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Panificio text.
More proof
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