Product Packaging Design

Crown Soft Estate Mangosteen

Purple Soft Mangosteen gift carton with floating segment theatre and Soft Crown. Purple Gift Soft. callouts.

Client Crown Soft

Description

Crown Soft is a fictional soft estate produce house for Soft Estate Mangosteen: a redesigned purple mangosteen-silhouette corrugated carton with green stem and lavender leaf topper, circular windows revealing fruit, CROWN SOFT wordmark, and Soft Handle Soft Recycle Soft Fresh cues — never smow design trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the sculptural carton as hero on beige light, then floated whole and split mangosteens outside the pack with exterior badges for Soft Window Fruit, Soft Estate Case, and Soft Leaf Stem so the collection tile reads as soft crown fruit-gift lifestyle theatre, clearly distinct from Grove Slice mango chips and neighbouring produce packs. Soft claims only.

Kraft / sustainable look Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep mangosteen-shaped produce carton energy, stem-leaf topper, and window fruit storytelling as the concept — but invent Crown Soft as the brand spine with Soft Estate Mangosteen hierarchy (never smow design lockups). Outside the dieline, floating mangosteen props plus Soft Crown. Purple Gift Soft. lift the carton into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Fruit-shaped produce boards often lock studio marks (smow design) and clone mangosteen die-cuts into portfolio decks. The brief needed an original fictional soft crown produce brand, redesigned sculptural carton hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Crown Soft Estate Mangosteen, rebuilt hierarchy around stem leaf → CROWN SOFT → Soft Estate Mangosteen → Soft Window Fruit, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Crown. Purple Gift Soft. margin callouts; grove-slice-dried-mango-chips neighbour slug left untouched.

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