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Brew Vest RTD lassi

Rtd lassi / yogurt pet lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: rtd lassi.

Client Brew Vest

Description

Brew Vest is a fictional brand concept for rtd lassi / yogurt pet. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: rtd lassi.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of rtd lassi / yogurt pet under invented brand Brew Vest; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for rtd lassi / yogurt pet; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Brew Vest, built original hierarchy for rtd lassi / yogurt pet, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: rtd lassi.' margin callouts.

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