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Soy Band Jaggery

Jaggery / gur slab wrap lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Jaggery designed to sell the next step.

Client Soy Band

Description

Soy Band is a fictional brand concept for jaggery / gur slab wrap. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Jaggery designed to sell the next step.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of jaggery / gur slab wrap under invented brand Soy Band; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for jaggery / gur slab wrap; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Soy Band, built original hierarchy for jaggery / gur slab wrap, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Jaggery designed to sell the next step.' margin callouts.

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