Product Packaging Design
Bordora Cannelé Café Gift Boxes
Cream cannelé gift cartons with wraparound pastry photography, elastic bands, café-tag finishing, and floating coffee theatre.
Client Bordora
Description
Bordora is a fictional Bordeaux pastry atelier for premium cannelé café gift boxes — cream cardboard cubes with wraparound photoreal caramelized cannelé photography, thin BORDORA / Rum · Vanilla hierarchy, crossed black elastic bands, and a circular hang tag reading A Warm Bite / Café Gifts. We staged loose cannelés, a white cup of coffee beans, vanilla pods, champagne ribbons, powdered sugar, and an espresso spoon outside the stack with margin badges for Gift-Ready Boxes, Rum-Vanilla Custard, Elastic Band Finish, and Café Retail Ready so the collection tile reads as quiet café-gift pastry theatre, clearly distinct from Cannelé de Délicieux identity, Dotmira cupcake carriers, Fudgora brownie window boxes, Crisvelle mille-feuille gifts, Chewora soft-cookie gift boxes, and Tartovia tart drawers shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep cream gift-box + wraparound cannelé photography + crossed elastic band + circular hang-tag + café coffee-bean lifestyle energy as the concept — but invent Bordora as the brand spine with A Warm Bite / Café Gifts tag language and Rum · Vanilla product cue (never Cannelé de Délicieux, Charming Gifts, or Coffee&Bread napkin marks). Outside the dielines, floating cannelés, coffee beans, ribbons, and exterior headline Bordeaux Crust. Café Gift. lift the stacked gift boxes into a Colgate-style enriched 1080 lifestyle poster without third-party pastry trademarks or studio watermarks.
Problem statement
French cannelé gift boards often lock real bakery trademarks (Cannelé de Délicieux), cloned charming-gift tag copy, and Coffee&Bread-style napkin watermarks into portfolio art, or collapse into barren white pack crops that hide café theatre. The brief needed an original fictional Bordeaux pastry brand, redesigned cream gift-box system with elastic-band hang-tag finishing, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from cupcake carriers, brownie window boxes, soft-cookie gift mailers, and tart drawer sleeves shipping in parallel.
Solution
We invented Bordora, rebuilt hierarchy around BORDORA → Rum · Vanilla → wraparound cannelé photo → crossed elastic + A Warm Bite / Café Gifts tag, and validated an exactly 1080×1080 enriched lifestyle packshot: stacked cream gift boxes as hero, floating cannelé/coffee/ribbon props, and Bordeaux Crust. Café Gift. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Cannelé de Délicieux, Charming Gifts, or Coffee&Bread watermark text.
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