Product Packaging Design
Waftora Gel Arc Hanging Car Perfume Trio
Three arched hanging gel car perfume cards with floating scent props and Breathe Easy. Ride Soft. callouts.
Client Waftora
Description
Waftora is a fictional cabin-fragrance house built as a redesigned three-SKU Gel Arc hanging car perfume family: Tide Bloom on seafoam with seaweed-and-shell line art and translucent teal gel, Lavender Drift on cream with lavender sprigs and soft purple gel, and Amber Grove on warm taupe with coffee-blossom botanicals and amber gel. Each arched cardboard holder carries a Waftora script lockup, scent hierarchy, and a wavy-top gel window — then stages floating lavender, shells, seaweed, coffee beans, baby's breath, and mist orbs outside the packs with margin badges for Lasts 30 Days, Soft Gel Hang, Cabin Calm, and Three Scent Paths so the collection tile reads as soft periwinkle hanging-gel theatre, clearly distinct from Aromahpure trademarks, Bloomlyre rose-meadow oil hang cards, Aethmist diffuser cartons, Aromira body-lotion aroma duos, and Korvane reed-diffuser neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep hanging arched gel-card energy, three color-coded scent SKUs, wavy-top gel windows, fragrance-wave arcs, and cabin lifestyle staging as the concept — but invent Waftora as the brand spine with Gel Arc product language and Tide Bloom / Lavender Drift / Amber Grove English hierarchy (never Aromahpure or Gel Wink). Outside the dielines, floating scent props plus exterior headline WAFTORA · GEL ARC and Breathe Easy. Ride Soft. lift the trio into a Colgate-style enriched 1080 lifestyle poster without third-party car-perfume trademarks or studio watermarks.
Problem statement
Hanging car-gel boards often lock real brand names (Aromahpure), cloned Gel Wink arched cards, and SEO footer chrome into portfolio decks, or collapse into barren pack-on-blue crops that hide scent theatre. The brief needed an original fictional cabin-fragrance brand, redesigned three-scent arched gel system treating the full hanging set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Bloomlyre floral oil hang cards, ultrasonic diffuser cartons, scented body-lotion pumps, and reed-diffuser suites shipping in parallel.
Solution
We invented Waftora, rebuilt hierarchy around Waftora → Gel Arc → Hanging Car Perfume → Tide Bloom / Lavender Drift / Amber Grove → Lasts 30 Days badges, and validated an exactly 1080×1080 enriched lifestyle packshot: full three-hanger set as hero, floating cabin-scent props, and Breathe Easy. Ride Soft. margin callouts outside the dielines. Packaging and home-fragrance tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Aromahpure identity or watermark text; Bloomlyre and parallel fragrance slugs untouched.
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