Product Packaging Design

Wedge Soft Fruit Juice Family

Soft Fruit wedge juice cartons with floating slice theatre and Soft Wedge. Bright Sip Soft. callouts.

Client Wedge Soft

Description

Wedge Soft is a fictional soft juice house for a five-SKU Soft Fruit wedge carton family: Soft Watermelon Soft Kiwi Soft Green Apple Soft Lemon Soft Orange with fruit-cross-section faces, WEDGE SOFT bubbly wordmark, Soft Juice hierarchy, and soft straw cues — never jooze trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the full wedge set as hero on soft white light, then floated fruit wedges and segments outside the packs with exterior badges for Soft Slice Carton, Soft Straw Ready, and Soft Fruit Five so the collection tile reads as soft wedge juice lifestyle theatre, clearly distinct from Press Soft grape bottles and neighbouring beverage packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep fruit-wedge juice carton energy, five-SKU color system, and soft straw storytelling as the concept — but invent Wedge Soft as the brand spine with Soft Fruit hierarchy (never jooze lockups). Outside the dielines, floating fruit props plus Soft Wedge. Bright Sip Soft. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Wedge juice boards often lock jooze marks and clone fruit-slice cartons into portfolio decks. The brief needed an original fictional soft wedge juice brand, redesigned five-SKU hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Wedge Soft Fruit Juice Family, rebuilt hierarchy around wedge silhouette → WEDGE SOFT → Soft Fruit Juice → Soft Straw Ready, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Wedge. Bright Sip Soft. margin callouts; press-soft-natural-grape-juice neighbour slug left untouched.

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