Product Packaging Design

Bright Pulp Soft Fruit Cans

Four soft fruit juice cans with Soft Fruit Bright headline and Soft Clean Sip · Soft Four Flavors callouts.

Client Bright Pulp

Description

Bright Pulp is a fictional soft fruit juice house for Soft Fruit Cans: a redesigned four-SKU aluminum can lineup (Soft Lemon, Soft Berry, Soft Orange, Soft Melon) with BRIGHT PULP wordmark, soft sun-pulp crest, and Soft Clean Sip cues — never Origin Juice trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the can family as hero on sunny cream light, then floated fruit wedges and mint outside the packs with exterior badges for Soft Fruit Bright, Soft Clean Sip, and Soft Four Flavors so the collection tile reads as soft juice-line lifestyle theatre, clearly distinct from Plum Drift single-flavor cans and neighbouring beverage lines. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep colorful fruit-can family energy and splash freshness as the concept — but invent Bright Pulp as the brand spine with Soft Fruit hierarchy (never Origin Juice stamped lockups). Outside the dielines, floating fruit plus Soft Fruit Bright. Soft Clean Sip. lift the quartet into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Multi-SKU juice can boards often lock Origin Juice identity and clone fruit-splash family renders into portfolio decks. The brief needed an original fictional soft fruit brand, redesigned can hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Bright Pulp Soft Fruit Cans, rebuilt hierarchy around crest → BRIGHT PULP → Soft Fruit Juice → Soft Flavor names, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Fruit Bright. Soft Four Flavors. margin callouts; plum-drift-velvet-dawn-can neighbour slug left untouched.

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