Product Packaging Design
Trivelle Suncrest Classic Flakes
Teal triangular-prism cereal carton with milk-drop cascade, bowl window, and floating flake-and-berry breakfast theatre.
Client Trivelle
Description
Trivelle is a fictional morning-cereal house for Suncrest Classic Flakes — a 300g triangular-prism carton built for crisp golden corn flakes with creamy bowl energy. We redesigned an original teal-and-white front with dark side panel, TRIVELLE script lockup, cascading milk-drop motif, bowl-shaped product window, and scalloped organic and weight badges — then staged loose flakes, milk splash arcs, silver spoon, and mixed berries outside the pack with margin benefit badges so the collection tile reads as premium breakfast theatre, clearly distinct from Kellogg's Corn Flakes and third-party cereal trademarks.
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Design storytelling
From brief to designed solution
Ideation concept
Triangular prism as shelf sculpture: teal diamond-pattern hero with white curved header, milk-drop cascade into bowl window, and dark side panel for regulatory calm. Outside the dieline, golden flakes, milk splash, spoon, and berries float with margin typography — Pour the Morning Light. — and badges Golden Flake Crunch, Farm-Grown Corn, Creamy Bowl Ready, 300g Family Pack in Colgate-style enriched poster composition without Kellogg's, Corn Flakes, or competitor rooster marks.
Problem statement
Classic corn-flake cartons often clone Kellogg's Corn Flakes trademarks, rooster marks, and identical teal milk-drop layouts, or collapse into bare pack-on-white shots that hide breakfast appetite cues. The brief needed an original fictional cereal brand, a redesigned triangular-prism carton with readable hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography on a reflective studio base.
Solution
We invented Trivelle, rebuilt hierarchy around TRIVELLE → SUNCREST CLASSIC → golden flake bowl window → organic choice / creamy / 300 g badges, and validated an exactly 1080×1080 enriched lifestyle packshot: floating flakes, milk splash, spoon, and berries with exterior Pour the Morning Light. callouts. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, food-beverage, and startup-d2c.
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