Thread Vale Soft Saffron Gift

Soft Premium Saffron carton and jar with Soft Valley Threads callouts.

Client Thread Vale

Description

Thread Vale is a fictional soft spice-gift house for Soft Premium Saffron Gift: a redesigned cream rigid carton with soft arch art and matching small jar of crimson threads — THREAD VALE wordmark — never Rohini trademarks, phones, emails, QR codes, or ORDER NOW bars. We staged carton and jar as duo hero, then floated saffron threads, marigold, and gold spoon outside the packs with exterior badges for Soft Valley Threads, Arch Soft Gift, Jar Soft Ritual, and Gold Soft Crest so the collection tile reads as soft saffron-gift lifestyle theatre. Soft claims only.

Luxury / premium finish concepts Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep heritage saffron gift carton-and-jar energy as the concept — invent Thread Vale with Soft Premium Saffron hierarchy (never Rohini). Outside the dieline, floating thread props plus Soft Valley Threads. Arch Soft Gift. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Saffron boards often lock Rohini brand names into portfolio decks. The brief needed an original fictional saffron brand, redesigned soft gift hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Thread Vale Soft Saffron Gift, rebuilt hierarchy around THREAD VALE → Soft Premium Saffron → Soft Valley Threads, and validated an exactly 1080×1080 enriched lifestyle packshot with Arch Soft Gift. Jar Soft Ritual. margin callouts; neighbouring spice packs left untouched.

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