Product Packaging Design
Squeezora Superfood Smoothie Pop Multipack
Assortment carton plus five color-coded freeze-then-squeeze pouches with floating fruit-and-greens theatre and Freeze. Then Squeeze. callouts.
Client Squeezora
Description
Squeezora is a fictional plant-powered freezer snack house for Superfood Smoothie Pops — a cream-and-coral/teal assortment multipack carton with five color-coded tear-top squeeze pouches. We redesigned a leaf-in-droplet mark (not a circular h clone), clear English hierarchy for Non-GMO / Gluten-Free / Vegan / Dairy-Free claims, and a flavor fan of Berry Charge (Energize), Tropic Glow (Recover), Garden Green (Cleanse), Blue Calm (Reset), and Citrus Rise (Boost) — then staged mango, pineapple, berries, banana, kale, spinach, and ice crystals outside the full set with margin badges for Whole Fruit · No Dairy, 5 Flavor Fan, Plant Powered, and Assortment Multipack so the collection tile reads as freeze-then-squeeze lifestyle theatre, clearly distinct from Formora fruit-juice bottles, Vividora granola pouches, Zyvora plant-protein cereal, and frozen momo tray neighbours shipping in parallel. No reHarvest client identity appears in copy or artwork.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep multipack carton + fanned squeeze-pouch assortment energy, freeze-then-squeeze ritual, color-coded functional flavor story, and whole-fruit / plant-powered claim language as the concept — but invent Squeezora as the brand spine with a leaf-droplet mark and rewritten Berry Charge / Tropic Glow / Garden Green / Blue Calm / Citrus Rise hierarchy. Outside the dielines, floating fruit-and-greens props, ice crystals, and exterior headline Freeze. Then Squeeze. lift the full set into a Colgate-style enriched 1080 lifestyle poster without reHarvest wordmarks, circular h-logo clones, or studio watermarks.
Problem statement
Superfood smoothie-pop boards often lock real brand names (reHarvest), cloned circular-h logos, and barren pack-on-white lifestyle crops into portfolio decks. The brief needed an original fictional freeze-then-squeeze brand, redesigned multipack-plus-pouch-fan system treating the full set as hero, and a square 1080 enriched lifestyle poster with floating produce props and external typography — distinct from juice bottle ranges, granola pouch trios, plant-protein cereal cartons, and frozen meal-tray neighbours shipping in parallel.
Solution
We invented Squeezora, rebuilt hierarchy around leaf-droplet mark → squeezora → SUPERFOOD SMOOTHIE POPS → claim strip → Made with Whole Fruits & Greens → Assortment Multipack · 5 Flavors → freeze-then-squeeze ritual, and validated an exactly 1080×1080 enriched lifestyle packshot: carton plus five pouches as hero, floating fruit/veg/ice props, and Freeze. Then Squeeze. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no reHarvest, h-logo clone, or watermark text.
More proof
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