Product Packaging Design
Spoonora Soft Scoop Tub Family
Four color-coded oval ice cream tubs with floating fruit-nut theatre and Spoon Soft. Everyday Joy. callouts.
Client Spoonora
Description
Spoonora is a fictional spoon-soft ice-cream house built as a redesigned four-SKU oval family-tub line: Blueberry Drift on indigo-violet, Pistachio Grove on sage, Tropical Rise on mango-passion orange, and Cocoa Cloud on warm cocoa brown. Each white oval tub carries a soft geometric spoon-arc monogram, bold SPOONORA wordmark, photoreal scoop photography with a rose-gold spoon resting across the lid art, SPOON-SOFT SCOOP handle cue, Fully Recyclable leaf badge, and readable English flavor hierarchy — never Cremissimo or German flavor lockups. We staged floating blueberries, pistachios, mango, passion fruit, pineapple, chocolate shards, and sauce drizzles outside the set with margin badges for Color-Coded Family, Oval Tub Lineup, Fully Recyclable, and Four Soft Scoops so the collection tile reads as appetite-led multi-tub lifestyle theatre, clearly distinct from Scoovelle single pistachio-tart pints and neighbouring snack concepts shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep multi-flavor oval family-tub energy, spoon-on-scoop lid appetite, recyclable badge language, and fruit/nut scatter as the concept — but invent Spoonora as the brand spine with Blueberry Drift / Pistachio Grove / Tropical Rise / Cocoa Cloud English hierarchy and a spoon-arc monogram (never Cremissimo script-heart or German Löffelzartere Genuss lines). Outside the dielines, floating fruit-nut props plus exterior headline Spoon Soft. Everyday Joy. lift the full quartet into a Colgate-style enriched 1080 lifestyle poster without third-party ice-cream trademarks or studio watermarks.
Problem statement
Family ice-cream tub boards often lock real brand names (Cremissimo), cloned spoon-on-lid German flavor systems, and barren single-flavor crops into portfolio decks. The brief needed an original fictional soft-scoop tub brand, redesigned multi-flavor oval lineup treating 3–4 hero flavors as one set, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from single pistachio-cheesecake/tart pint concepts shipping in parallel.
Solution
We invented Spoonora, rebuilt hierarchy around spoon-arc → SPOONORA → Blueberry Drift / Pistachio Grove / Tropical Rise / Cocoa Cloud → SPOON-SOFT SCOOP → Fully Recyclable, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-tub set as hero, floating fruit/nut/chocolate props, and Spoon Soft. Everyday Joy. margin callouts outside the tubs. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Cremissimo identity or watermark text; Scoovelle single-pint and parallel packaging slugs untouched.
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