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Pulse Path Cricket Pad Pair Carton

Cricket pad pair carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Pulse Path — Cricket Ready.

Client Pulse Path

Description

Pulse Path is a fictional brand concept for cricket pad pair carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Pulse Path — Cricket Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of cricket pad pair carton under invented brand Pulse Path; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for cricket pad pair carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Pulse Path, built original hierarchy for cricket pad pair carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Pulse Path — Cricket Ready.' margin callouts.

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