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Cascade Can Hockey Stick Retail Sleeve

Hockey stick retail sleeve lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cascade Can — Hockey Ready.

Client Cascade Can

Description

Cascade Can is a fictional brand concept for hockey stick retail sleeve. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cascade Can — Hockey Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of hockey stick retail sleeve under invented brand Cascade Can; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for hockey stick retail sleeve; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Cascade Can, built original hierarchy for hockey stick retail sleeve, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cascade Can — Hockey Ready.' margin callouts.

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