Product Packaging Design
Gift Legacy Kurta
Kurta / apparel tissue + belly band lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: One hero for kurta.
Client Gift Legacy
Description
Gift Legacy is a fictional brand concept for kurta / apparel tissue + belly band. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'One hero for kurta.'. No real trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only redesign of kurta / apparel tissue + belly band under invented brand Gift Legacy; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for kurta / apparel tissue + belly band; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Gift Legacy, built original hierarchy for kurta / apparel tissue + belly band, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'One hero for kurta.' margin callouts.
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