Product Packaging Design
Wrap Carton Footwear shoe box
Footwear shoe box lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Footwear shoe box with real shelf pull.
Client Wrap Carton
Description
Wrap Carton is a fictional brand concept for footwear shoe box. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Footwear shoe box with real shelf pull.'. No real trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only redesign of footwear shoe box under invented brand Wrap Carton; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for footwear shoe box; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Wrap Carton, built original hierarchy for footwear shoe box, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Footwear shoe box with real shelf pull.' margin callouts.
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