Product Packaging Design
Frunzoo Kids Fruit Smoothie Pouches
Three food-art animal smoothie pouches with floating fruit theatre and Fruit Friends. Sip Happy. callouts.
Client Frunzoo
Description
Frunzoo is a fictional kids fruit-smoothie house for a three-SKU stand-up pouch lineup: Mango Fox on bright mango-orange, Blueberry Owl on deep indigo, and Strawberry Bunny on coral-rose — each with a color-matched bendy straw. We redesigned playful solid-colour doypacks with bubbly FRUNZOO wordmarks, original food-art animal characters built from mango/peach, blueberries, and strawberries (never lemon-monkey / apple-bird / pumpkin-beet elephant clones), and clear kids-sip hierarchy — then staged floating mango wedges, berry clusters, strawberries, mint, banana coins, and juice droplets outside the pouches with margin badges for Real Fruit Puree, Kids Sip Ready, 3 Flavor Fun, and No Artificial Colors so the collection tile reads as playful character-pouch theatre, clearly distinct from Pressora cold-pressed mini bottles, Formora sculptural fruit-form juices, Squeezora freezer smoothie pops, Sipmora orchard jelly-sip pouches, Plinthora disc-and-gable kids juice, and Zelvora sparkling cans shipping in parallel. No YumY or third-party kids-juice trademark appears as a client identity in copy or artwork.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep three-flavor kids stand-up pouch lineup energy, bold monochrome color fields, food-art animal character faces, color-matched straws, and fun fruit-flavor storytelling as the concept — but invent Frunzoo as the brand spine with redesigned Mango Fox / Blueberry Owl / Strawberry Bunny hierarchy and original fruit-hybrid characters. Outside the dielines, floating fruit props plus exterior headline Fruit Friends. Sip Happy. lift the full pouch set into a Colgate-style enriched 1080 lifestyle poster without third-party kids-juice trademarks or studio watermarks.
Problem statement
Kids juice/smoothie pouch boards often lock real brand names (YumY), cloned lemon-monkey / apple-bird / pumpkin-beet elephant artwork, and barren white three-pouch crops into portfolio decks. The brief needed an original fictional kids smoothie brand, redesigned character-pouch trio treating all three SKUs as the full-set hero, and a square 1080 enriched lifestyle poster with floating fruit props and external typography — distinct from cold-pressed juice bottles, sculptural fruit juices, freezer smoothie-pop multipacks, jelly-drink pouches, disc-and-gable kids juice systems, and sparkling cans shipping in parallel.
Solution
We invented Frunzoo, rebuilt hierarchy around FRUNZOO → flavor script → original fruit-animal character → kids-sip seal language, and validated an exactly 1080×1080 enriched lifestyle packshot: full three-pouch set as hero, floating mango/berry/strawberry props, and Fruit Friends. Sip Happy. margin callouts outside the dielines. Packaging and food-beverage/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no YumY identity or watermark text; Pressora, Formora, Squeezora, Sipmora, Plinthora, and Zelvora parallel slugs untouched.
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