Product Packaging Design
Crisvora Fruit Cereal Bar Quartet
Four color-coded horizontal fruit cereal-bar wrappers with floating orchard theatre and Fruit First. Crunch Next. callouts.
Client Crisvora
Description
Crisvora is a fictional fruit cereal-bar house built as a redesigned four-SKU horizontal wrapper family: Orange Sun on tangerine-to-cream, Bright Lemon on citrus-yellow-to-white, Vanilla Orchid on soft ivory-to-taupe, and Mint Lime on forest-to-mint green. Each matte foil wrapper carries an original three-leaf grain mark, bold CRISVORA lockup inside a dark chocolate rounded brand block, matched flavor name (never lemon labeled as vanilla), fibre seal, real-fruit claim line, and High Fibre / Real Fruit / No Artificial Colours / Oven Baked icon row — then stages floating oranges, lemons, limes, mint, vanilla pods, orchid petals, oat flakes, and broken bar pieces outside the packs with margin badges for Four Flavor Family, Real Fruit Cinema, Cereal Bar Wrap, and Color-Coded Crunch so the collection tile reads as bright orchard multi-flavor crunch theatre, clearly distinct from CRUST CRUNCH trademarks, Pulsora athletic energy-bar quintets, Fuelora upright protein-bar trios, and Klarova dried-fruit pouch neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep stacked horizontal cereal-bar family energy, large centered brown brand lockup, left-side ingredient photography, bottom claim icons, and color-coded monochrome gradients as the concept — but invent Crisvora as the brand spine with rewritten coherent SKUs Orange Sun / Bright Lemon / Vanilla Orchid / Mint Lime (never CRUST CRUNCH; fix lemon↔vanilla mismatches). Outside the dielines, floating fruit/flower props plus exterior headline Fruit First. Crunch Next. lift the full quartet into a Colgate-style enriched 1080 lifestyle poster without third-party snack trademarks or studio watermarks.
Problem statement
Fruit cereal-bar boards often lock real brand names (CRUST CRUNCH), clone stacked wrapper art with flavor/graphic mismatches, and barren pack-on-stripe crops into portfolio decks. The brief needed an original fictional orchard crunch brand, redesigned four-flavor horizontal wrapper system treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from athletic energy-bar quintets, upright protein-bar trios, and neighbouring snack packs shipping in parallel.
Solution
We invented Crisvora, rebuilt hierarchy around three-leaf grain → CRISVORA → flavor name → fibre seal → claim icons with a coherent Orange Sun / Bright Lemon / Vanilla Orchid / Mint Lime ladder, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-wrapper stack as hero, floating orchard theatre, and Fruit First. Crunch Next. / Four Flavor Family margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no CRUST CRUNCH identity or watermark text; Pulsora energy-bar slug and assets untouched.
More proof
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