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Cascade Sheet Mattress Protector Zip Pack

Mattress protector zip pack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cascade Sheet — Mattress Ready.

Client Cascade Sheet

Description

Cascade Sheet is a fictional brand concept for mattress protector zip pack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cascade Sheet — Mattress Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of mattress protector zip pack under invented brand Cascade Sheet; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for mattress protector zip pack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Cascade Sheet, built original hierarchy for mattress protector zip pack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cascade Sheet — Mattress Ready.' margin callouts.

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