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Arc Loom Electric Blanket Retail Carton

Electric blanket retail carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Arc Loom — Electric Ready.

Client Arc Loom

Description

Arc Loom is a fictional brand concept for electric blanket retail carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Arc Loom — Electric Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of electric blanket retail carton under invented brand Arc Loom; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for electric blanket retail carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Arc Loom, built original hierarchy for electric blanket retail carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Arc Loom — Electric Ready.' margin callouts.

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