Product Packaging Design
Sattvora Healthy Breakfast Poha
White forest-green stand-up pouch for flattened rice with floating breakfast props and gold seal energy.
Client Sattvora
Description
Sattvora is a fictional morning-pantry house for Healthy Breakfast Poha — a 500g resealable stand-up pouch of flattened rice built for quick, light Indian breakfasts. We redesigned a white doypack with forest-green top and bottom bands, a large dark-green circle face, gold SATTVORA leaf-oval lockup, bowl photography of turmeric-garnished poha, and a soft original hillside-mill illustration along the base — then staged dry poha flakes, curry leaves, mustard seeds, tomato, onion, lemon, spoon, and a prepared bowl outside the pack with margin callouts so the collection tile reads as complete breakfast theatre, clearly distinct from pale-blue long-grain rice pouch neighbours.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Light morning fuel as the story: white pouch hero with deep-green circle and gold premium seal, clear English hierarchy Healthy Breakfast → POHA → Flattened Rice. Outside the dieline, flake and garnish props with margin badges — Quick Breakfast, From Flattened Rice, 500g Family Pack, Light & Wholesome — turn the pack into a Colgate-style enriched 1:1 lifestyle poster without blue-gold shield clones or third-party poha trademarks.
Problem statement
Flattened-rice breakfast pouches often lock third-party brand shields, script logos, and cloned farm-band artwork into portfolio boards, or collapse into bare pack-on-white crops that hide kitchen proof. The brief needed an original fictional breakfast brand, redesigned stand-up pouch with readable English hierarchy (brand → healthy breakfast → poha / flattened rice → 500g), and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from premium long-grain rice doypacks already shipping.
Solution
We invented Sattvora, rebuilt hierarchy around SATTVORA → Healthy Breakfast → POHA → Flattened Rice · 100% Natural → Net Wt 500g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating flakes, curry leaves, mustard seeds, tomato, onion, lemon, spoon, bowl, and margin callouts outside the pouch. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, food-beverage, and startup-d2c.
More proof
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