Product Packaging Design
Raspelle Homestyle Raspberry Jam
Single fabric-lid glass jam jar on rustic linen wood with floating raspberries, toast, spoon, and From Vine to Twine. callouts.
Client Raspelle
Description
Raspelle is a fictional artisan preserve house for a single-hero Homestyle Raspberry Jam 12 oz glass jar. We redesigned a clear cylindrical jar with natural burlap fabric lid cover and thin twine bow, plus an original kraft tan label carrying Raspelle script, RASPBERRY JAM serif lockup, and asymmetric ink-line raspberry botanical art — then staged floating fresh raspberries, leaves, a jam-laden wooden spoon, and toast outside the jar with margin badges so the collection tile reads as soft shallow-DOF farm-to-table jam theatre, clearly distinct from leafy botanical multi-flavor flat-lays, boutique gold-lid watercolor suites, and kraft hexagonal preserve trios.
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Design storytelling
From brief to designed solution
Ideation concept
Homestyle single-jar ritual as the story: hero glass jar centered on weathered wood and linen, cloth-covered lid with hand-tied twine, kraft ink hierarchy (Raspelle → RASPBERRY JAM → HOMESTYLE PRESERVE · 12 OZ), and exterior props — raspberries, leaves, spoon of jam, toast — plus corner badges for Hand-Tied Cloth Lid, Small-Batch Craft, Real Raspberries, and 12 oz Homestyle in a Colgate-style enriched poster composition with From Vine to Twine. as the exterior headline.
Problem statement
Artisan jam packshots often leave anonymous Homemade script labels, clone kraft botanical layouts as-is, or collapse into quiet jar-on-linen crops that hide appetite storytelling. The brief needed an original fictional preserve brand, redesigned fabric-lid kraft ink system for a single raspberry hero, and a square 1080 enriched lifestyle poster with floating props and external typography — a fourth distinct jam system beside leafy botanical quartets, gold-lid watercolor pedestals, and kraft hex pyramid trios shipping in parallel.
Solution
We invented Raspelle, rebuilt hierarchy around RASPELLE script → RASPBERRY JAM → HOMESTYLE PRESERVE · NET WT. 12 OZ with original ink raspberry line art, and validated an exactly 1080×1080 enriched lifestyle packshot: floating berry, toast, and spoon props with margin callouts outside the jar. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; no Homemade-only anonymous identity and no Berrielle, Figora, or Twynora system language.
More proof
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