Product Packaging Design
Quilvora Milkgrove Stage 3 Formula
Navy-lid Stage 3 dairy+plants formula can with floating pea/soy theatre and Milk Meets Meadow. callouts.
Client Quilvora
Description
Quilvora is a fictional toddler-nutrition house for Milkgrove Stage 3 powdered formula (12+ months, 800g): a redesigned white metal can with deep navy scoop lid, original three-petal seedburst mark (never an Aptamil five-dot footprint), QUILVORA wordmark, MILKGROVE soft-mint shield, leaf-arch botanical frame, cream milk-droplet with pea-pod tip art, SCIENCE × PLANTS hex badge, Suitability for vegetarians cue, Stage 3 · 12+ MONTHS TODDLER FORMULA bar, and Nutri Fibers (GOS/FOS) / Immunonutrients / Plant Omega / Palm Oil Free / Milk + Soy Blend icon stack — never Aptamil, Nutricia, Nutrilon, or “Dairy & Plants Blend” identity. We staged the single bottom-can concept as hero, then floated pea pods, soybeans, oats, milk splash, wooden spoon, powder scoop, eucalyptus, and soft cloth outside the pack with exterior badges for Stage 3 · 12+ Months, Palm Oil Free, Suitable for Vegetarians, GOS/FOS Fibers, Plant Omega, and Milk + Soy Blend so the collection tile reads as science-with-plants toddler-formula theatre, clearly distinct from Plenvra Dual Grove 1+ toddler-drink cans, Lullivra Soft Nest Stage 1 cans, Growvelle stage-milk cartons, Leguvora plant-protein tubs, Fieldgrain oat-milk cartons, and Matrivra Nestlight DHA shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep Stage 3 / 12+ months dairy-and-plant toddler formula canister energy, tall scoop-lid metal can, white/green botanical leaf frame, navy lid, milk-droplet + pea/seed plant cues, vegetarian / palm-oil-free / GOS-FOS / immuno / plant-omega storytelling as the concept — but invent Quilvora as the brand spine with Milkgrove hierarchy and a three-petal seedburst mark (never Aptamil footprints, Nutricia seals, Nutrilon polar bears, or “Dairy & Plants Blend” copy as-is). Outside the dieline, floating pea/soy/oat/milk props plus exterior headline Milk Meets Meadow. lift a single can into a Colgate-style enriched 1080 lifestyle poster without third-party formula trademarks or studio watermarks.
Problem statement
Toddler dairy+plants formula boards often lock real brand names (Aptamil / Nutricia), clone footprint logos, leaf frames, and “Dairy & Plants Blend” Stage 3 800g can art as-is, and barren pack-on-white crops into portfolio decks — or collide with Nutrilon-inspired Plenvra Dual Grove top-can concepts shipping nearby. The brief needed an original fictional Stage 3 milk+soy toddler formula brand, redesigned metal-can hierarchy treating only the bottom-can concept as hero, and a square 1080 enriched lifestyle poster with floating meadow props and external typography — distinct from Plenvra Dual Grove 1+ toddler drinks, Stage 1 nursery formula cans, kids stage-milk carton quartets, plant-protein tubs, and oat-milk cartons.
Solution
We invented Quilvora Milkgrove, rebuilt hierarchy around seedburst → QUILVORA → MILKGROVE → leaf arch → milk droplet + pea tip → SCIENCE × PLANTS → Stage 3 / 12+ months → Nutri Fibers / Immunonutrients / Plant Omega / Palm Oil Free / Milk + Soy → 800g, and validated an exactly 1080×1080 enriched lifestyle packshot: single can as hero, floating pea/soy/oat/milk props, and Milk Meets Meadow. margin callouts outside the dieline. Packaging and FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Aptamil, Nutricia, Nutrilon, footprint-logo, or watermark identity; Plenvra Dual Grove, Lullivra, Growvelle, Leguvora, Fieldgrain, and Matrivra neighbour slugs left untouched.
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