Plenvra Dual Grove Toddler Drink

Cream milk+plant toddler scoop-can with navy lid, floating soy theatre, and Milk Meet Leaf. callouts.

Client Plenvra

Description

Plenvra is a fictional toddler-nutrition house for Dual Grove Milk + Plant Blend: a redesigned cream metal scoop-can with deep navy flip lid, PLENVRA wordmark, leaf-green Milk + Plant Blend hierarchy, soft gold 1+ Toddler Stage badge, glossy milk-droplet graphic with plant orbs, original friendly otter mascot (never a polar-bear clone), English Immuno Nutrients / Iron / Plant Omega / No Added Palm Oil cues, and Toddler Drink · 800g footing — never Nutrilon, Nutricia, Melk & Plantaardig, or Aptamil identity. We staged the single can as hero, then floated soybean pods, green leaves, milk-splash arcs, wooden scoop of powder, and a bowl of edamame outside the pack with exterior badges for Milk Meet Leaf., 1+ Toddler Stage, Iron + Immuno Blend, Plant Omega Sources, No Added Palm Oil, and 800g Scoop Can so the collection tile reads as bright milk-meets-plant toddler lifestyle theatre, clearly distinct from Growvelle stage-milk carton quartets, Lullivra Soft Nest Stage 1 formula cans, Musora banana-milk bottles, Fieldgrain oat cartons, and neighbouring dairy/formula packs shipping in parallel.

Label systems Brand suite Mockup presentation Wellness Packaging FMCG Food & Beverage Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep tall toddler powdered drink canister energy, cream body + navy scoop lid, milk-droplet plus soybean/leaf cues, 1+ stage signalling, immuno / iron / plant-omega / no-added-palm-oil claim architecture, and mild milk+plant toddler storytelling as the concept — but invent Plenvra as the brand spine with Dual Grove hierarchy and a redesigned otter mascot plus English-primary face (never Nutrilon / Nutricia / Melk & Plantaardig lockups, Aptamil Stage 3 cans, or cloned polar-bear art). Outside the dieline, floating soy/leaf/milk/scoop props plus exterior headline Milk Meet Leaf. lift a single can into a Colgate-style enriched 1080 lifestyle poster without third-party toddler-drink trademarks or studio watermarks.

Problem statement

Toddler milk+plant blend boards often lock real brand names (Nutrilon / Nutricia / Melk & Plantaardig), clone cream cans with navy lids, milk-droplet graphics, soy pods, and polar-bear mascots as-is, or ship Aptamil Stage cans alongside as portfolio clients. The brief needed an original fictional Stage 1+ milk & plant toddler drink brand for the top-can concept only, redesigned scoop-can hierarchy with original mascot energy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Growvelle Seoul-Milk-concept dairy cartons, Lullivra infant formula, and other parallel packaging slugs.

Solution

We invented Plenvra Dual Grove, rebuilt hierarchy around sprout cue → PLENVRA → Milk + Plant Blend → milk droplet with plant orbs → otter mascot → 1+ Toddler Stage → Immuno / Iron / Plant Omega / No Added Palm Oil → Toddler Drink · 800g, and validated an exactly 1080×1080 enriched lifestyle packshot: single can as hero, floating soy/leaf/milk/scoop props, and Milk Meet Leaf. margin callouts outside the dieline. Packaging and food-beverage/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Nutrilon, Nutricia, Melk & Plantaardig, Aptamil, or watermark identity; Growvelle, Lullivra, and parallel neighbour slugs left untouched.

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