Product Packaging Design
Merrilup Soft Parade Pull-Ups
Nursery pull-up pack with original animal parade and soft float props.
Client Merrilup
Description
Merrilup is a fictional baby-care brand for Soft Parade Pull-Up Pants. We redesigned a white soft pack with an original fox–bunny–owl parade illustration, mint-and-apricot hierarchy, and size-M clarity — then staged folded diapers, a wooden rattle, cotton clouds, and felt stars outside the bag with exterior lines for Soft parade comfort., Easy pull-ups, All-night dryness, and Gentle on skin so the collection tile reads as nursery lifestyle theatre rather than commodity diaper photography.
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Design storytelling
From brief to designed solution
Ideation concept
Soft parade as the parenting signal: original animal band artwork, mint comfort cues, and margin callouts that lift a pull-up bag into an enriched nursery poster.
Problem statement
Baby pull-up ads often clone the same cartoon animal trio or sit as bare pack cutouts. The brief needed an original fictional brand, refreshed mascot language, and a square 1080 enriched poster with props and headlines outside the soft pack.
Solution
We invented Merrilup, rebuilt Soft Parade hierarchy around original animal characters and size clarity, and validated an exactly 1080×1080 enriched lifestyle packshot. Packaging and baby-care tags mark the work for collection filters.
More proof
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