Product Packaging Design
Rosora Berry Glow Face Wash
Blush-pink cleanser tube with strawberry float theatre and glow callouts.
Client Rosora
Description
Rosora is a fictional glow-beauty cleansing brand for Berry Glow Face Wash. We redesigned a satin rose-pink squeeze tube with cream ROSORA lettering and strawberry splash graphics — then staged fresh berries, citrus wedges, rose petals, and gel droplets outside the tube with exterior lines for Berry-fresh cleanse, Glow serum boost, and Soft petal foam so the collection tile reads as blush-bright lifestyle energy rather than a bare beauty-tube cutout.
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Design storytelling
From brief to designed solution
Ideation concept
Berry blush as the shelf signal: rose-pink tube, strawberry + Vitamin C story, and margin callouts that make a cleanser tube feel like an enriched glow poster.
Problem statement
Strawberry face-wash ads often clone red-and-gold beauty-aisle tube locks. The brief needed an original fictional brand, a refreshed soft-pink architecture, and a square 1080 enriched poster with floating fruit props and claim copy outside the dieline.
Solution
We invented Rosora, rebuilt the tube around Berry Glow hierarchy, and validated an exactly 1080×1080 enriched lifestyle packshot with berry props and exterior callouts. Packaging and skincare tags mark the work for collection filters.
More proof
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