Product Packaging Design
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Pelira Soft Drift Pads
SKU PXRT-2453
Airy overnight pad pouches with cotton float props and soft callouts. Plus enriched open-frame gallery stills.
Client Pelira
Description
Pelira is a fictional feminine-wellness brand for Soft Drift Pads. We redesigned soft seafoam-to-lilac pouches with abstract watercolor botanicals, a calm PELIRA wordmark, and Ultra Soft Overnight clarity — then staged cotton bolls, peach blossoms, bubbles, and cloud wisps outside the packs with exterior lines for Soft as morning air., Cotton-soft cover, Secure overnight, and Quiet flexibility so the collection tile reads as gentle lifestyle theatre rather than a bare pad-pouch dump. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Morning-air softness as the shelf signal: seafoam-lilac gradients, cotton-float props, and margin callouts that turn overnight pouches into an enriched wellness poster.
Problem statement
Sanitary-pad ads often clone pastel lime pouches or sit as bare pack stacks. The brief needed an original fictional brand, refreshed pouch language, and a square 1080 enriched poster with soft props and claim copy outside the dieline.
Solution
We invented Pelira, rebuilt Soft Drift hierarchy around overnight comfort cues, and validated an exactly 1080×1080 enriched lifestyle packshot. Packaging and personal-care tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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