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Material Wipe Cake mix carton

Cake mix carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cake mix carton with real shelf pull.

Client Material Wipe

Description

Material Wipe is a fictional brand concept for cake mix carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cake mix carton with real shelf pull.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of cake mix carton under invented brand Material Wipe; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for cake mix carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Material Wipe, built original hierarchy for cake mix carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cake mix carton with real shelf pull.' margin callouts.

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