Product Packaging Design
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Material Wipe Cake mix carton
SKU PXRT-3781
Cake mix carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cake mix carton with real shelf pull. Plus enriched open-frame gallery stills.
Client Material Wipe
Description
Material Wipe is a fictional brand concept for cake mix carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cake mix carton with real shelf pull.'. No real trademarks or watermarks. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of cake mix carton under invented brand Material Wipe; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for cake mix carton; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Material Wipe, built original hierarchy for cake mix carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cake mix carton with real shelf pull.' margin callouts. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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