Product Packaging Design
Kernelva Premium Sweet Corn Kernels Pouch
Deep forest-green matte stand-up pouch with gold corn line art, clear kernel window, and floating harvest props.
Client Kernelva
Description
Kernelva is a fictional estate-grown pantry house for Premium Sweet Corn Kernels — dried yellow kernels in a resealable matte forest-green doypack. We redesigned an original KERNELVA serif lockup over ESTATE GROWN, a distinct gold line-art corn cob with asymmetrical husk curves, a gold-banded horizontal clear window showing real kernels, and PREMIUM SWEET CORN KERNELS footer type — not a Golden Harvest Farms clone — then staged a fresh corn cob, dried husk leaves, wooden scoop, and loose kernels outside the pack with margin badges so the collection tile reads as premium sweet-corn pouch theatre, clearly distinct from Amberlea/Trivelle cornflake cereal cartons already on the wall.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Forest-green luxury as the shelf signal: matte doypack hero, metallic gold cob line art as the brand icon, and a gold-framed kernel window as product proof. Outside the dieline, cob, husk, scoop, scattered kernels, and margin lines — Sun-Sweet Kernels. — with Oven Ready, Farm Fresh Cut, Vacuum Sealed, and 500g Pouch badges lift a single packshot into Colgate-style enriched poster energy without Golden Harvest, Golden Harvest Farms, or cereal-carton neighbour cloning.
Problem statement
Premium sweet-corn pouches often lock third-party farm wordmarks and cloned gold cob artwork into portfolio boards, or collapse into bare green-studio pack crops that hide harvest proof. The brief needed an original fictional pantry brand, redesigned stand-up pouch with readable serif-to-sans hierarchy and clear kernel window, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from golden cornflakes cereal cartons already shipping.
Solution
We invented Kernelva, rebuilt hierarchy around KERNELVA → ESTATE GROWN → gold cob line art → clear kernel window → PREMIUM SWEET CORN KERNELS, and validated an exactly 1080×1080 enriched lifestyle packshot: floating cob, husk, scoop, kernels, and margin callouts outside the pouch. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage; artwork forced to precisely 1080×1080 with no Golden Harvest identity.
More proof
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