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Jade Mark Sofa Fabric Swatch Book

Sofa fabric swatch book lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Jade Mark — Sofa Ready.

Client Jade Mark

Description

Jade Mark is a fictional brand concept for sofa fabric swatch book. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Jade Mark — Sofa Ready.'. No real trademarks or watermarks.

Packaging Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of sofa fabric swatch book under invented brand Jade Mark; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for sofa fabric swatch book; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Jade Mark, built original hierarchy for sofa fabric swatch book, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Jade Mark — Sofa Ready.' margin callouts.

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