Happy Pip Soft Fruit Juice

Soft Fruit Juice bottle trio with Soft Fruit Sip callouts.

Client Happy Pip

Description

Happy Pip is a fictional soft kids sip house for Soft Fruit Juice: redesigned matte white bottles with original playful pear-character collage art and HAPPY PIP wordmark — never Frooty trademarks, phones, emails, QR codes, or ORDER NOW bars. We staged a three-bottle height soft ladder as hero, then floated strawberry, plum, and banana cues outside the packs with exterior badges for Soft Fruit Sip, Kids Soft Joy, Matte Soft Bottle, and Play Soft Ritual so the collection tile reads as soft kids-juice lifestyle theatre. Soft claims only.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep playful kids juice bottle energy and collage fruit characters as the concept — invent Happy Pip with Soft Fruit Juice hierarchy (never Frooty). Outside the dieline, floating fruit props plus Soft Fruit Sip. Kids Soft Joy. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Kids juice boards often lock Frooty midjourney marks into portfolio decks. The brief needed an original fictional soft sip brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Happy Pip Soft Fruit Juice, rebuilt hierarchy around HAPPY PIP → Soft Fruit Juice → Soft Fruit Sip, and validated an exactly 1080×1080 enriched lifestyle packshot with Kids Soft Joy. Play Soft Ritual. margin callouts; neighbouring beverage packs left untouched.

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