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Product Packaging Design

Gur Loop Chewing-gum blister

Chewing-gum blister / slide pack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Chewing-gum blister with real shelf pull.

Client Gur Loop

Description

Gur Loop is a fictional brand concept for chewing-gum blister / slide pack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Chewing-gum blister with real shelf pull.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of chewing-gum blister / slide pack under invented brand Gur Loop; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for chewing-gum blister / slide pack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Gur Loop, built original hierarchy for chewing-gum blister / slide pack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Chewing-gum blister with real shelf pull.' margin callouts.

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