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Cobalt Forge Exercise Mat Roll

Exercise mat roll (fitness) lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cobalt Forge — Exercise Ready.

Client Cobalt Forge

Description

Cobalt Forge is a fictional brand concept for exercise mat roll (fitness). We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cobalt Forge — Exercise Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of exercise mat roll (fitness) under invented brand Cobalt Forge; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for exercise mat roll (fitness); briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Cobalt Forge, built original hierarchy for exercise mat roll (fitness), and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cobalt Forge — Exercise Ready.' margin callouts.

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