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Next Night Lacquer Nail Polish

Clear Dot Liquid Concealer

Doe-foot liquid concealer with Dot Soft Cover exterior callouts.

Client Clear Dot

Description

Clear Dot is a fictional complexion brand for a redesigned liquid concealer tube with doe-foot wand. Clear Dot wordmark — never Swiss Beauty. Droplets and sponge props outside the pack with Dot Soft Cover and Under Soft Bright callouts.

Brand suite Mockup presentation Packaging Cosmetic Beauty Skincare Cosmetic FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep liquid concealer wand energy — invent Clear Dot.

Problem statement

Concealer posters clone mass-market tubes. Needed original brand and 1080 lifestyle poster.

Solution

We invented Clear Dot, rebuilt wand hierarchy, validated exactly 1080×1080.

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