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Product Packaging Design

Day Cover SPF Foundation

Day Cover SPF Foundation

Frosted liquid foundation bottle with SPF soft-day callouts and citrus float props.

Client Day Cover

Description

Day Cover is a fictional day-wear complexion brand for Soft Coverage Foundation SPF 50. Frosted bottle, nude cap, Day Cover wordmark — never MARS or Faces Canada. Floating citrus and foundation droplets outside the pack with exterior lines for Even Soft Cover and SPF Soft Day.

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Design storytelling

From brief to designed solution

Keep high-coverage liquid foundation bottle energy — invent Day Cover. Margin callouts turn the bottle into a square enriched poster.

Foundation posters often clone trademark bottles on flat white. Needed original fictional brand and 1080 lifestyle poster distinct from compact powder neighbours.

We invented Day Cover, rebuilt SPF foundation hierarchy, and validated exactly 1080×1080 with props and callouts outside the dieline.

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