Product Packaging Design
Day Cover SPF Foundation
Frosted liquid foundation bottle with SPF soft-day callouts and citrus float props.
Client Day Cover
Description
Day Cover is a fictional day-wear complexion brand for Soft Coverage Foundation SPF 50. Frosted bottle, nude cap, Day Cover wordmark — never MARS or Faces Canada. Floating citrus and foundation droplets outside the pack with exterior lines for Even Soft Cover and SPF Soft Day.
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Design storytelling
From brief to designed solution
Ideation concept
Keep high-coverage liquid foundation bottle energy — invent Day Cover. Margin callouts turn the bottle into a square enriched poster.
Problem statement
Foundation posters often clone trademark bottles on flat white. Needed original fictional brand and 1080 lifestyle poster distinct from compact powder neighbours.
Solution
We invented Day Cover, rebuilt SPF foundation hierarchy, and validated exactly 1080×1080 with props and callouts outside the dieline.
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