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Product Packaging Design

Cream Rail Lip Palette

Cream Rail Lip Palette

16-pan cream lip palette with dual applicator and Cream Soft Rail callouts.

Client Cream Rail

Description

Cream Rail is a fictional cream-lip brand for a redesigned 16-pan cream palette with dual-ended applicator. Berry-to-nude melts, Cream Rail wordmark — never Glam21 Scoops. Floating petals and cream swatches outside the palette with Cream Soft Rail and 16 Soft Melts badges — distinct from powder eyeshadow neighbours.

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Design storytelling

From brief to designed solution

Keep 16-pan cream lip rail energy — invent Cream Rail as distinct from powder eye palettes.

Cream lip palettes get buried under eyeshadow clones. Needed distinct cream-lip type and fictional brand.

We invented Cream Rail, emphasized cream lip + dual applicator hierarchy, validated 1080×1080.

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