Product Packaging Design
Cream Rail Lip Palette
16-pan cream lip palette with dual applicator and Cream Soft Rail callouts.
Client Cream Rail
Description
Cream Rail is a fictional cream-lip brand for a redesigned 16-pan cream palette with dual-ended applicator. Berry-to-nude melts, Cream Rail wordmark — never Glam21 Scoops. Floating petals and cream swatches outside the palette with Cream Soft Rail and 16 Soft Melts badges — distinct from powder eyeshadow neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Keep 16-pan cream lip rail energy — invent Cream Rail as distinct from powder eye palettes.
Problem statement
Cream lip palettes get buried under eyeshadow clones. Needed distinct cream-lip type and fictional brand.
Solution
We invented Cream Rail, emphasized cream lip + dual applicator hierarchy, validated 1080×1080.
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